What are Negative Keywords in AdWords?
While optimizing your Google Adwords Account it is important to pick good buyer-type keywords and it is also important to use negative keywords to prevent paying for unlikely to convert traffic. Paying for online advertising like Google Adwords is getting more and more competitive and improving Return on Investment is very important to even have these efforts break even and allow you to continue to do them. Negative keywords allow you to eliminate searches from people that are typing phrases that are goods and services that you do not offer or are not worth the cost of paying for a full cost keyword. First we will discuss the categories that we see keywords in and then we will discuss how to upload them.
Negative Keywords reduce Owner Maintenance and Improvement searches
Many products and services have been selling for decades with the same words, brands or models. Those owners will be searching for maintenance, upgrades, and warranty work for the item they already own. Even if you have a great service department that can service many products you should be careful combining the traffic that is service oriented and the traffic that is looking for a new item. If you choose to have positive keywords for service or parts you should have different campaigns, ads and landing pages for those keywords. You should also be bidding less since the profit per item is much less. Using the Negative Keyword List below will help remove traffic that is poor for converting to a new complete item sale.
Enter email to get report of 100+ Negative Keywords ready to upload (Immediate Access.)