Ecommerce SEO Services will bring more traffic that is likely to buy the items they want. But after good Ecommerce SEO Services you can collect as much natural organic traffic as possible. This is a game changer for the sites that can get top ten rankings for the items they sell. Free traffic with no direct cost per click will help your profitability and create economies of scale. When you are looking for Ecommerce SEO Services for your companys site there are a variety of activities you can engage in. Some of these you may be able to accomplish with yourself or with your marketing team. There are some informative articles on Ecommerce SEO like this Inc. article. If you are interested in getting a second opinion or assistance we would be happy to help you. We suggest starting with a review of your site, then research the categories or taxonomy, then review the product page content, finally correcting any technical problems with the website.
Keyword Ecommerce SEO Services
To determine how good the past Ecommerce SEO services were we review your traffic and what keywords they are coming to your site with. Are they good keywords for people that are looking to buy or are they words information seekers would want? The best keywords will have high volume, low difficulty to rank and then high likelihood to buy. When doing this review you should consider keyword groups that you do not rank for that you would like to rank for. Then looking at the first page of search engine rankings and determining why those sites rank is vital. Do they have better content? More High quality authoritative links? Or an older more established site? Understanding the best keywords and your path to rank for them is a vital start to your Ecommerce SEO improvement project.
Taxonomy & Category Optimization
Once the overall keywords are considered and understood you should be reviewing sections of your site to rank for those words. Having the best, most effective category structure is a key portion of your Ecommerce SEO plan. This can be done with reviewing the onpage navigation of your site or better yet with a database export of your products and which category they are located in now. The best taxonomy change projects can create a 20 to 30% improvement in SEO traffic revenue. Additionally this will give you good landing pages for email or paid advertising.
Page Content Modifications
Once the homepage product classifications are done well the next area you can look for improvement is on the individual page content. There should be a review of the current content and where it was sourced from. If a large percentage of your Ecommerce product content comes from manufacturers copy or is duplicated on the internet elsewhere you could have a Google penalty applying to those pages. The overall number of products, how they rank and their keyword traffic volume can be evaluated to determine how much of your site can have new unique content written.
Ecommerce Site Technical Audits
If you see dramatic, unexpected changes in your Ecommerce sites SEO rankings you should probably have a skilled SEO consultant or agency review your server settings and traffic trends to look for technical problems. This could have happened with a Ecommerce platform change or theme redesign. It could have been from a hosting change. This is one of Ecommerce SEO Services we offer.