If you sell automotive parts online or in a physical store you will need an auto parts keywords list. In a past article, we talked about a great car dealership keyword list. That works for selling complete autos but parts are bad if you pay for those clicks and send them to a car to buy not parts. Like most industries the automotive industry has people maintaining their items. But we need to concentrate on the best auto parts keywords that are looking for parts only. Then send them to a great page that shows them what they are looking for. You should also check your conversion rate for these items. And make sure that the ultimate cost per conversion makes sense.
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Good Auto Parts Keywords List
First, we have to worry about what are good auto parts keywords. The best keywords in Google Ads are one thing that you have and no other items. The keyword “2015 Chevy K1500 Alternator” is a pretty good keyword if you have those in stock for popular part numbers. It is better if you have ALL the options for alternators for all engine options. And you should have a good landing page that explains what they are compatible with. And good prices. And fair shipping prices with a fast warehouse. It will be good if your webpage conveys how quickly they can get items too. Remember if you are shipping items you will be competing with local parts stores and even Chevy dealerships.
Bad Auto Parts Keywords List
Bad keywords are the opposite like if your prices or shipping costs are high. Car Parts that people are often looking for aftermarket parts are bad if you only sell OEM parts. That would be parts like stereos, wheels, and mufflers. Unless of course, you have a good selection of both aftermarket and OEM parts. Auto Parts Keywords that do not have a year in them may be bad if that model was made for many years. That would be words like “corvette spark plugs”. It could be for any of the past 70 years. If you have a good landing page that has most of these you might be able to make that work. Some keywords will have a lot of people looking for images and not buying. That might be words like “20-inch chevy truck rims”. That might be so problematic that Tirerack or Discount Tire will not be able to get that keyword to work. You should segment your campaigns or ad groups so you can see what is working. Then pause keywords that are not working.
Types of Automotive Part Keywords
General Auto Parts Keywords List
These are like they sound, vague in their meaning, and mean that people are looking for “car parts”. These will be the most likely to convert at a low return on investment. And because they are vague you cannot point these keywords at a category or product page. So people are several steps away from buying something. You do not have to do these keywords. If you can and run them close to breaking even they are a lot of traffic. You might want to run them where you have a store. You could run them in a 5-mile radius around your store locations. Here are some examples of general car parts keywords:
| Keyword | Monthly Volume | Estimated CPC |
| auto parts | 368000 | 0.72 |
| car parts | 201000 | 1.19 |
| carparts | 165000 | 1.19 |
| autoparts | 90500 | 0.49 |
| 4wheel parts | 49500 | 0.91 |
Adjective plus Auto Parts Keywords
These are also difficult keywords as they are an adjective and then vague keywords. These might be keywords like “black custom rims” which are rims that are not OEM and are black. This sounds like 2 adjectives but is still tough as there is no clue what make model or year car they are for. They might be looking for parts but not exactly one item like “accessories”. Here are some examples of these types of keywords:
| Keyword | Monthly Volume | Estimated CPC |
| used auto parts | 49500 | 0.64 |
| black rims | 18100 | 0.39 |
| custom wheels | 12100 | 0.5 |
| custom seat covers | 6600 | 0.87 |
| custom rims | 5400 | 0.47 |
Brand Name Auto Parts Keywords
These are not the brand name of cars but the name of companies that make parts. Often they are aftermarket parts like “edelbrock carburetor” or “flowmaster exhaust”. To get these to work you need to be this company and sell online at good prices. Or you could be a distributor but you will need to have a great selection of these items at good prices. If the keyword does not suggest a make, model or year you will have to have a selection of ALL make, models and years.
| Keyword | Monthly Volume | Estimated CPC |
| curt | 49500 | 0.61 |
| k&n | 27100 | 2.86 |
| subispeed | 27100 | 1.6 |
| fuel rims | 22200 | 0.32 |
| morimoto headlights | 14800 | 1.23 |
Generation Plus Model Plus Car Parts Related Keywords
Real fans of cars will often call them by the generation or “gen” that they come from. Corvettes have been made for years and people say they are looking for a “c2 corvette alternator”. The C2 Corvette is considered from years 1963 to 1967.
| Keyword | Monthly Volume | Estimated CPC |
| 21 series packard clipper door sill matts | 1600 | 0 |
| 11th gen honda civic accessories | 40 | 0 |
| 200 series landcruiser rear bumper | 30 | 0 |
| 3rd gen cummins hood | 30 | 0 |
| 3rd gen dodge hood | 30 | 0 |
Make/Model Plus Model Number Keywords
These keywords are short and have the make or brand of who makes them and an internal number designating exactly what it is. People who search these are looking for OEM Parts and showing them anything else is a waste of time. Unless the page shows them items much better and/or much cheaper. One example might be Porsche IMS Bearings where the aftermarket parts are better.
| Keyword | Monthly Volume | Estimated CPC |
| kyb excel-g oem strut 3340165 | 368000 | 0.72 |
| ac delco 94r/pg | 201000 | 1.19 |
| ac delco battery 48pg | 165000 | 1.19 |
| ac delco 78 7yr | 90500 | 0.49 |
| ac delco battery 47pg | 49500 | 0.91 |
Make/Model Plus General Keywords
These keywords are a make like “Chevy” and “floor mats”. The combination of these words is still pretty vague and these are tough to convert words. Here are some examples:
| Keyword | Monthly Volume | Estimated CPC |
| ford parts | 74000 | 0.28 |
| toyota parts | 74000 | 0.72 |
| honda parts | 49500 | 0.28 |
| mopar parts | 49500 | 0.39 |
| bmw parts | 27100 | 0.52 |
Make/Model Plus Parts Keywords
These are good keywords especially if you have a good selection of these keywords. If you are a Chevy dealer with a good parts department these will probably be good close to your dealership. You will probably notice more calls and walk-in traffic with these keywords running. Here are 5 examples of these keywords:
| Keyword | Monthly Volume | Estimated CPC |
| acdelco | 22200 | 1.25 |
| bmw rims | 6600 | 0.38 |
| die hard batteries | 6600 | 0.92 |
| die hard battery | 5400 | 0.92 |
| ac delco battery | 2900 | 0.75 |
Number Plus Parts Keywords
These keywords are an exact number for a part plus a word that suggests exactly what the part is. Sometimes part numbers are short and used more than once. The part number might show you parts from many companies both automotive and not.
| Keyword | Monthly Volume | Estimated CPC |
| cv axle assembly – 66-5444 | 495 | 0 |
| fj226r fuel injector | 140 | 0 |
| 17tf battery | 110 | 0.74 |
| 110-6657 battery | 50 | 0.58 |
| 1234yf ac pro | 50 | 0.53 |
Number Only Car Parts Keywords
These are keywords that are only the part number and do not have the make, model, or part type in the keyword. You might want to search Google to see if the first page is these parts and not some other meaning. Here are 5 examples of these keywords:
| Keyword | Monthly Volume | Estimated CPC |
| 08l33-tgs-100d | 720 | 0 |
| 55446a | 260 | 0 |
| 68105739ac | 210 | 0.81 |
| 68395133aa | 210 | 0.35 |
| 2127356pe | 140 | 1.45 |
Part Only Keywords
These are keywords that only have the exact part they are looking for. It will not have a part number, brand, make or model in the phrase. You should run these keywords if you have a great selection for all people that might be looking for that part. You should also have a great landing page that gives a strong argument that they should buy from you. You should also overcome all the objections they may have. Here are some example Parts Only Keywords:
| Keyword | Monthly Volume | Estimated CPC |
| car battery | 165000 | 1.02 |
| shocks and struts | 90500 | 0.76 |
| wheels | 74000 | 0.53 |
| auto body parts | 49500 | 1.01 |
| flywheel | 49500 | 1.1 |
Size Make Model and Parts Auto Parts Keywords
These are phrases that include some size designation and then make model and parts words in them. These may be fan keywords or someone looking for what a certain size rim will look like on a car. They still do not know exactly what they are looking for. Here are some examples:
| Keyword | Monthly Volume | Estimated CPC |
| 15 inch chevy rims | 140 | 0.47 |
| 15 inch 5 lug ford rims | 110 | 0.55 |
| 20 inch rims for lexus ls 460 | 90 | 0.57 |
| 14×1.5 lug nuts ford | 70 | 0 |
| 24 inch rims for lincoln town car | 70 | 0.58 |
Size and Part Auto Parts Keywords List
These phrases also have some size aspect and then go into the part name. You will have to have a great landing page and selection to make these work:
| Keyword | Monthly Volume | Estimated CPC |
| 18inch rims | 2900 | 0.4 |
| 20 inche rims | 2900 | 0.39 |
| 20in rims | 2900 | 0.46 |
| 17 inc rims | 480 | 0.35 |
| 18 inc rims | 480 | 0.4 |
Year Plus Make Model Plus Part Keywords
These are the best of the best as far as likely to convert. The traffic numbers are not huge so you will have to hit a lot of these to come up with a lot of traffic and revenue.
| Keyword | Monthly Volume | Estimated CPC |
| 2021 toyota sienna used headlight | 2400 | 0 |
| 2011 chevy silverado 1500 lt front brake dust shield | 1900 | 0 |
| 2007 santa fe fender black | 1600 | 0 |
| 00-06 toyota tundra 4 fenders | 1000 | 0 |
| 2000-2002 toyota tundra body side molding | 1000 | 0 |
Download Example Auto Parts Keywords List
In the past another website publicized a list of 50 auto parts keywords. We don’t think that is enough. That is why here we are giving you a list of 2789 keywords below. Now that you have looked at some examples you may want to download the full list of keywords we have found. We found these by checking what the biggest car parts e-commerce sites are bidding on. We added them all together and then deduplicated them. We removed the ones that we have seen as bad. We categorized 20% to see how these e-commerce companies are making their keywords. Some of them are running meaty mid-tail keywords like “car parts”. Some are running longtail keywords like the part number and part name. Some are running both types of keywords. Click the below orange button to get immediate access:
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How to Brainstorm Good Keywords for your Website
Now you are starting to think of what keywords would work with your website. Often a good way to make an auto parts keywords list is to look at the categories of an e-commerce site. That shows you the width and depth of the product selection. It also shows you potential landing pages to send traffic to. You might send very general traffic to the homepage. Your categories might be good keywords. Especially if you have not been able to yet rank for those with SEO. And the deeper Level 2 and Level 3 categories will be better. Product pages that have traffic and you have good prices will be a good keyword. If your site has faceting or filtering on years, engine, or other parameters that make a good landing page. Like if you can filter 65 to 73 Mustang Hoods that would be a good landing page for “classic mustang hoods” or “vintage mustang hoods”.
Gut Check – Should you Do Google Ads? What percentage of your products?
Just because you can do something, does not mean you should do something. That has never been more true than paying for Google Ads for inexpensive car parts. If a car part sells for $50 you should consider whether you should send paid traffic to that page. Do you have past data that shows you the conversion rate for that page? Is the cost per click $1 or $2? Is the conversion rate 1% or 5%? The answers to those questions will answer whether you should advertise that product. Also, your company’s goals and how you measure success will have a lot to do with if you should pay for advertising. Do you only count the current transaction value or do you assign a lifetime value to a new customer? Are you counting newsletter or catalog signups as a value? You should look at the above categories and determine keywords that meet your profitability goals. Maybe only Year Plus Make Model then Part will meet your goals. As they are stating exactly what they are looking for and you send them to a page that provides that product. You Could start Google Ads for the real longtail traffic to determine the ROI and to get used to the interface. Then you might expand to the items that are more mid-tail. The great thing about mid-tail is they are a lot of traffic and will bring a lot of revenue if you can get it to work. If you are also increasing the number of items you ship you might start slow to make sure the warehouse keeps up. In the head of tail keywords like “car parts” you will see heavy hitters like 1A Auto and CarID bidding on terms. Do you think you are ready to compete with them?
How to Organize your Google Ads Account
Earlier we said a good idea was to look at the categories of the site you are marketing. You need to know the types of categories they have and how deep the categories go. Are they 2 levels deep? 3? Or are they 4? This will give you an idea of how many ad groups you might have if you do all the categories as ad groups. We like to structure the campaigns of a Google Ads account as top-level categories. This will make it easier for people to find things if more than one person is handling the account. It also makes it clear which categories are producing the most revenue at a glance. Also if you have a push in one category it is easier to drop in that campaign and then move from ad group to ad group. I like to name the campaigns as brand or non-brand in goals. The Brand ones will be your business names and variations of that. I would place any product brands if they are not your name in a non-brand campaign. For instance, I would put the “Borla Exhaust” keywords in the “Search – Non-Brand – Exhaust” campaign. Keywords should be a close cluster of keywords that are well-served by the same ad. Usually, it is best to have 1 to 12 keywords in the same ad group.
10 Biggest Advertisers on Auto Parts Keywords in 2023
Amazon – not be your first thought when it comes to auto parts but for many people, it is when shopping online.
eBay – Also still a big seller of car parts both new and used. Good place for vintage and classic parts and if you want to start an auction and let the market set the price.
Advance Auto Parts – Lots of stores nationwide and also a strong online presence
Autozone – Probably one of these stores is near you now.
O’reilly Auto – More on the East Coast but growing quickly
Napa Online – Great Parts and a nice store presence.
CarID – Newer company but doing strong online advertising.
1a Auto – Another company with a strong auto parts keywords list.
CarParts.com – A new web-only player but has a nice website.
PartsGeek.com – Number 10 in our list of online car parts advertisers.
What are the 15 major parts of the automobile?
Most Cars consist of Engine, Transmission, Battery, Alternator, Radiator, Front Axle, Front Steering and Suspension, Brakes, Catalytic Converter, Exhaust, Fuel Tank, Rear Axle, Rear Suspension, Wheels, and Tires.
What are the 10 automotive systems?
There are systems in cars. People may be searching for individual parts or they may be searching for these systems: Batteries, Belts & Hoses, Brake Systems, Emission System, Engine Cooling, Exhaust System, Filters & Fluids, Fuel System, Lighting & Wipers, Steering & Suspension, and Transmission.
What are the 3 Main Parts of an Engine?
Starting at the top of the engine is the cylinder head, and below it is the block which is the largest part. Most parts are attached to the cylinder block. At the bottom of the cylinder block is the oil sump. All oil drains down into the oil pan and then it is directed by the oil pump to where it is needed.
How many Parts are in a Car?
Most cars have about 30,000 parts. So there are a lot of parts that may fail and need to be replaced at a car parts store or website.
How many Parts are in a Motor?
Car motors have a lot of parts and usually have 8,000 to 12,000 different parts in them. This can vary depending on the complexity of the motor, the number of cylinders, and what year it is. About one/third of all car parts are in the motor.
How do I target keywords for SEO?
Once you have decided on your auto parts keywords list for SEO purposes you will have to decide how to focus on them. On a usual e-commerce website, there is the main homepage, category pages, and product pages. Most of the other pages are simply supplemental to make the site function. To change on-page content to rank better you will be changing the product and category pages. You should pull an in-depth report of which pages now rank for what keywords. Usually, it is easiest to optimize those pages to rank better for what they are already ranking for. You might check if the title tag, heading 1, and product description are optimized for the main keyword for that page. There are some tools that you can use to enter the main keyword for a page. For Woocommerce there are plugins such as Yoast SEO, All-in-One SEO, and RankMath. Any of those will check your content for the main auto parts keywords in places that are important for SEO.
Conclusion – How to Make Your Auto Parts Keywords List
Auto Parts Keywords should be carefully considered. You should review your past conversion rate for types of parts and different brands. You need to have a strong offer to get an e-commerce transaction in 2023. For most of the auto parts keywords, we saw fierce competition for the most general keywords. They have 7 paid advertisers and 10 strong and well SEO’d pages all fighting for the first page of Google. You should pick the car parts keywords you advertise on carefully. Then a list of negative keywords to prevent your budget from being wasted. If this page helped you please leave a comment below and consider sharing on social media.
